The Outcome

Initial Understanding

• Masturlal Fabrichem is a B2B company providing filtration products like bags and cages, reducing carbon footprint by 90%.
• Established in the 70s, we carry a powerful legacy in the market. Therefore, its UI must confidently reflect this stature.
• The design assets, including the font and color palette, has already been set and should not be changed.
• The online presence powerfully asserts that MFab is based out of India but has a global reach.

How Might We?

<aside> ❓ How might we make it easier for people to understand the business without getting overwhelmed by too much information?

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<aside> ❓ How might we design a digital presence that effectively caters to a global audience's diverse needs and preferences?

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<aside> ❓ How might we design a user-friendly experience catering to the cognitive and physical needs of older adults?

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